In my architecture consulting gig, I learnt that it is not enough to just support the Rainbow members of the community (of whom I am one), declare your inclusivity and call it a day. I also realised early on that work pursued solely for profit (especially commercial development) was - well, not great. For the planet or people. But rejecting this and embracing only the parts of the community usually considered ‘diverse’ only unlocked one part of the rich mosaic of the situation.

Prizing values other than money is to be respected, even when you don’t share all the detail of those values.

Creativity has been a buzzword in the business press for quite a few years now. It is often conflated with innovation, another major buzzword. It really shouldn’t be.

Creativity is my core value, and I know that it is hands-on and dirty, gritty and real. Not just shiny, new and sparkly like ‘innovation’. It is affirmative, humanist, aspirational (in the truest sense) and the foundation of living a good life every day, one day at a time. If you want to make stuff you have to get your hands dirty. You need to implicate yourself in things, and mix it up with diverse people. This is a long way from magically giving birth to pristine, novel and original ideas, fully formed, out of an inspirational vacuum.

I want to share the story of your creativity, as it is applied: your story in your own words.

The story of your creativity - whatever you make or do, and whomever you do it for - is a story about people. There is you and your team, your users, and your supporters and collaborators.

Articulating creativity effectively is to tell stories about people and what they do. I want to know about the people you serve, and the people behind your service.